NORTH BAY – 9 Lives Design received national recognition this week from the Association of Registered Graphic Designers (RGD). This So(cial) Good Design Award celebrates work that has created positive change in Canada during 2014. The winning project designed by the North Bay studio was awarded in the non-profit category for Share the Road Cycling Coalition's UCycle campaign—a program promoting cycling on post-secondary campuses across Ontario.
Creative Director Dave Nighbor is proud to represent the North amongst Ontario’s top agencies. “Winning this award is a great honour because it validates our attempts to elevate society through design. Spreading UCycle’s message of building bicycle friendly businesses and active living has been especially rewarding for me as a former athlete”.
9 Lives Design’s winning campaign included a new brand identity, website, and several pieces of print material featured at campuses across the province. Toronto agency Top Drawer Creative showcased the winning identity in a video and on various promotional collateral. The designs will be on display in an exhibit at Toronto Pearson International Airport during October and November and distributed at the RGD’s Design Thinkers conference in Toronto this fall.
Nighbor has since hung up his cross-country skis to focus on his mission of shaping the visual landscape in Northern Ontario. Dave believes in making design accessible to everyone and adding value to our community. “This recognition and exposure is not only great for my company, it is great for North Bay as it reflects our growth in creativity, innovation, and social awareness”.
Although the winner’s list is dominated by Toronto-based firms, Studio Jaywall features a northerner at the helm and Bureau out of Sudbury who won in the government initiated projects category. The full winner’s list and award details can be viewed here.