The UCycle program is funded in part by the Ministry of Health & Long Term Care and is designed to increase cycling among post-secondary students in Ontario. Share the Road partnered with various schools and businesses to promote bicycle-friendly destinations and ensure that campuses have the infrastructure to support healthy transportation.
To reach out to businesses and implore that they offer a discount or be bicycle-friendly, 9 Lives created an infographic displaying the benefits of participating in the program. This format is easy to read for rushed business owners and quickly conveys the message. We also designed, printed, and shipped program brochures for student ambassadors at each participating college and university.
As a former student living off-campus in Toronto, I was happy that cycling was supported by my school and the infrastructure supported my choice. I very rarely drove my car while attending school as I relied on cycling and transit to commute. Some advice for any new cyclists heading to a larger city, beware of the street car tracks and wear your helmet. Share the Road staff conducted assessments of the on-campus cycling infrastructure at various schools so read here for more details on their findings.